The Akron Civic Theatre hosts an annual fundraising gala to secure funding for operations. Every year they choose a distinct theme from a different time period. Guests are invited to dress the part and galavant about the beautiful theater while enjoying copious amounts of food and drink. 2016 was the year of a Wild West themed event, The Spirits of the Civic.
I developed the branding with a distinct western typeface and flourishes. The mailer is enclosed in acetate and the paper color, texture and type treatment resembles a bottle of whiskey. Also included was a coaster that acted as a save the date.
Interior spread and return invitation designed by Jim Lightcap.
Art Direction by Eric Jacobs.
2016 Akron AAF Gold ADDY Award - Direct Marketing
2016 District 5 AAF Gold ADDY Award
2016 Hermes Creative Award (Platinum)